Warm Welcome at Crossroads – IPad to Rule
Sales statistics of $ 112 billion revenue with 225 million units sold grabbing $30 billion profit is surely a feat to reckon for a product’s sky-rocketing market presence. iPad an invention by Steve Jobs four years ago is a niche product presence giving sleepless nights to Apple to make alterations. iPad is a very straightforward device that sits in between a phone and a PC but comparatively does a better task than both.Web surfing,emailing,reading ebooks etc. with initial sales grabbing the headlines and at present also with a much different consumer tech landscape in 2014-2015 is eye popping feat.
Analyzing the characteristics of iPads which make it more sale able item is :
- As with most phones iPhone have small displays.
- Mac Books are thick, heavy and with non-retina.
- New applications mesmerize the customers and masses.
- iPhones come in a size of 4.7 inches and 5.5 inches much smaller than phones.
- The paid app or even free app ecosystem is stale.
Despite the above characteristics of iPad and the sky-rocketing sales figures there are instances where people have opted for Apple’s iPhone with a screen that does not seem smaller than an iPad mini. In fact they have also found Mac book Air a better option being more powerful and easily transportable. It is also being perceived that as compared to 2010 the space between the phone and PC has become smaller,more powerful and larger. The Tablets on the other hand are getting compressed and squeezed. On the contrary iPad Pro also known as Mac Book Air is considered as a good write up tool but is fairly good for looking at recipes. Information on flights,watching movies,reading news etc. I find my iPhone 5 and Mac Book fairly comfortable.
With Haptic feedback you are relaxed with your wrist and easily respond to “messages”in a jiffy without any stress. iPad is just superb for watching video pod casts. Although bigger screen is more enjoyable for video but iPad is equally doing a good job allowing video to be watched on the couch as a perk. Although Apple is doing a million dollar business with iPad but it is revealed in the market that iPad cannot be placed near iPhone as an all-encompassing mobile device.
My personal experience is that although 5-5 inch display is superb, largely replacing the need for a iPad for movies but carrying a 5.5 inch device is certainly messy and bulky. If I could keep the phone near me in a backpack or purse, and able to get info at a glance from an Apple Watch without having to fumble taking the phone out every few minutes makes a lot of sense to me.
However most of my daily transaction and usage of my mobile centers on an iPhone :
- For Messaging I use iPhone i Message, Facebook,Twitte
- For Emailing I use iPhone
- For Web surfing I use iPhone Tweet bot
- For Games latest fad is usually on iPhone
- For Photos to be clicked it is also on iPhone
- For Weather forecast it is also on iPhone
- For Traffic I use iPhone For Maps I use iPhone
- For Video pod casts use iPad (for the larger screen)
App developers have been too preoccupied with iPhone’s explosive usage to focus resources on iPad and hence all the focus on iPhone is not a denial. There is an intriguing software for iPad which is a fact. Someone who has specialized in the field of medicine,sports,films,music etc. Will be more in a position to point out apps that harness iPad’s potential is fantastically niche and even Apple’s latest iPad commercials reiterate the niche factor. iPad is a device all about apps and even with no inclination to do web surfing,emailing,photos is still an ominous sign for future. I am still inclined to be hooked with my iPad and nothing else.
In fact all my children s friends and my husbands colleagues have started using iPads as their main computer getting away with their old laptops,desktops. So much so that even the parents,grand parents are making iPads are their closest comrades! They find it extremely user friendly and highly mobile.
Proliferation of Smartphones usage among-st students is also one of the reason for iPad programs to be introduced in schools and colleges taking a back seat primarily due to logistical as well as budgetary concerns. However there is above all still a huge market (smaller but niche)for iPad in education industry.
iPad in commercial workplace is still an unknown factor in terms of market analysis. Although iPad Sales to the enterprise will represent a growing share of iPad sales. Apple’s partnership with IBM is a major step hoping for a new light to emerge.
The current landscape can come into lot of lime lite if iPad adopts some changes.
iPad mini should be stopped for sale due to low-margin response to cheap Android tablets and lack of large iPhone,iPad mini retaining the tablet game in the market. Despite of Apple
adding Touch ID to iPad mini with some other updates in the near future provided the sales trends improve in the market.Of course iPad mini staying on par for too long with iPad is quite doubtful. However the scenario can be saved if the prices of iPad are lowered.
Even with an introduction of an iPad Pro with a 12.9 -inch retina display,new software that moves beyond rows of app icons, and accessories (capable) including keyboard stands and styli. IBM’s Partnership with Apple is a major break through here. It is therefore said that large iPad Pro with customized software and accessories will certainly be more interesting and workable to enterprises with basic office utilities. In fact Corporate,Institutions,MNC, hospitals,hospitality are making it mandatory for their all levels of executives to have iPads for more efficiency and productivity.
iPad is an optimistic venture in the world of Computers and Computing people! Long Live iPads!
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